Interaction Design & UI
This article is written by Tilt Amsterdam, Creative Studio in Amsterdam.
In interaction design, the term ‘interaction’ actually says it all; it’s about the interaction between people and systems. The key question here is how communication takes place. When it comes to designing for the web, the interaction designer focuses on it:
Textual content: headers, paragraph texts and texts in call to actions such as buttons.
The interfaces with online marketing
The difference between them is in the focus. In online marketing research, the focus is more on issues such as consumer behavior, spending patterns, reach, strategy and trends in the market, with the focus on sales conversions. UX design is more about the behavior patterns of the user, visualization, functionality and goals are mainly focused on a better experience.
UX design and online marketing reinforce each other
A concrete example? Online marketing collects conversion data, trends and the pattern of consumer behaviour. They will pass this on to UX, who will create issues from it and who will investigate and test it. Once the causes have been found, a new design will be made to remove obstacles to a good user experience. The problems found therefore form a basis for: the button that needs to turn green / the page that needed to be loaded faster in the mobile browser / the choice to still implement Paypal as a means of payment / a chat function in addition to the regular FAQ to include / fill in the blanks.
Interaction between UX design and other disciplines
This article is written by tiltamsterdam.com. Creative Studio in Amsterdam.
Implemented improvements are monitored by online marketing. This in turn strengthens the overall online strategy with other specializations from its toolkit: SEO, SEA, Display Advertising, Social Marketing, Content Marketing, Web Analytics. At the same time, strategic insight is also enhanced with data from ongoing tests and studies from the UX angle. This enrichment of Marketing Intelligence is in turn used to initiate new optimization processes, which again ensure that improvements are designed. This creates an interplay between UX design and online marketing.
Data is power for the recruitment marketer. Which trends are the most important developments in recruitment? Eleven recruitment marketers talk about their vision of the future.
Taking advantage of digital development